You are not ‘THAT’ because you are not the Self. ‘THAT ‘is not ‘you’ to say that ‘I AM THAT’.+

You are not ‘THAT’ because you are not the Self. ‘THAT ‘is not ‘you’ to say that ‘I AM THAT’. 

By simply saying ‘I AM THAT’ the wisdom will dawn. You are bound by the form, time, and space.

You are bound by birth, life, death, and the world. Just by saying ‘I AM THAT’ one will not realize the truth, beyond the form, time, and space. 

If some guru says: Right here, right now realize ‘you are that’, nothing will be realized. It is only playing with words. 

A perfect understanding of ‘what is what leads to Atmic-awareness.

Until one thinks ‘I’ or ‘I AM’ as the self, their understanding is egocentric. The egocentric understanding is not the realization of the ultimate truth or Brahman.

That is why Ashtavakra Gita 16:10:~ If you desire liberation, but you still say 'I', if you feel the ‘Self’ is the ‘I’, you are not a wise man or a seeker. You are simply a man who suffers.

Even after knowing the ‘Self’ is not ‘I’ people are stuck to ‘I’ based teaching and Gurus. Those who are stuck with ‘I’ or ‘I AM’ will never be able to get rid of their ignorance. : ~Santthosh Kumaar